Desert Harvest – Cultivating Sustainability

Explore the UAE’s remarkable shift from import dependence to sustainable farming. In 2017, Pure Harvest Smart Farms, led by CEO Sky Kurtz, introduced the Middle East’s first semi-automated controlled-environment agriculture system. This high-tech hydroponics farm, simulating a Mediterranean climate, yields 30 times more than traditional methods. With over 20 tomato varieties, the farm minimizes its carbon footprint, supplying locally within 100 km. Though pricier than traditional produce, it remains 60% cheaper than air-freighted imports. Pure Harvest Smart Farms pioneers a cost-effective, climate-resilient model, with plans for expansion into GCC and Asia.